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This web site studio36west.com states the following, "Studio 36 West Provides Product Photography, Web Design and Marketing Services to Metro New York, Chicago and Los Angeles." We noticed that the webpage stated " What services do you need? We specialize in product photography, web design and digital marketing." It also said " Providing great product marketing materials to customers just like you every day. Studio 36 West offers high quality product photography for digital and print campaigns. We photograph all kinds of products including jewelry, shoes, beverages and cosmetics." The header had new york as the highest ranking optimized keyword. It is followed by jewelry, photography, and photography in new york which isn't as ranked as highly as new york. The next words studio36west.com used was diamond district. midtown was included but will not be understood by search engines.